Art branding

An Artistic Roadmap „Art of emotions. Emotions in art”

Art branding

Media consciousness. About ERGO Hestia’s corporate newsletters

Good quality communication is not the one that uses the most fashionable tools. Good communication is that which effectively communicates our content to those who are interested in it.

Art branding

The medium is the message and the brand is the medium

Paraphrasing Marshall McLuhan’s famous phrase: “the medium is the message”, it is safe to say that today the medium is the brand. Therefore, existing communication should be redefined. The brand itself should generate exceptional content.

Art branding

Calculate the experiment. Nikodem Szpunar x Studio Szpunar

On combining industrial production with creative experimentation. On why the sofa is more about fashion than furniture. And about dreams of a fountain Nikodem Szpunar in an interview with Piotr Jędrzejowski.

Art branding

Confectioner, craftsman… artist? Albert Judycki and Jacek Malarski x Lukullus

On combining confectionery traditions with modernity. On the relationship between confectionery industry and interior design. On the controversial gastronomic rebranding and whether it actually pays off. Maciej Maćkowiak interviews Albert Judycki and Jacek Malarski of Lukullus.

Art branding

Corporate Collections in Poland Vol. 2 – Art that works. The collections of the ING Polish Art Foundation

The aim of the ING Polish Art Foundation is to support Polish artists, as well as to present the most current phenomena in the field of visual arts. The Foundation’s collection, which has been built since 2000, includes works by Polish artists created after 1990.

Art branding

Exchange Strategy vol. 2 – Corporate Collections in Poland

„An assumption that art branding is quite a nice idea for building a company’s image is merely the first and, in fact, the easiest step of the process. What follows is a tortuous, full of pitfalls expedition through the thicket of choices, decisions and concepts.”

Art branding

Brand World Reflected in Display Windows

What can we see in a shop window? Our reflection and/or consumption desires. In both cases it depends on a brand (in the first one also on the light). Because behind the glass, there can be the brand’s sparkling, intriguing world or withered artificial flowers and a plastic elephant.

Art branding

Simply doing the impossible. Marcel Andino Velez x Młodszy Brat

I left the world of art to start my own business in the difficult but prospective sector of care economy. Without the ability to cope with challenges posed to me by artists I would not have been brave and creative enough to make such a change in my life.

Art branding

Exchange Strategy vol. 1 – Corporate Collections around the World

An assumption that art branding is quite a nice idea for building a company’s image is merely the first and, in fact, the easiest step of the process. What follows is a tortuous, full of pitfalls expedition through the thicket of choices, decisions and concepts. Interestingly, it rarely leads to what seems to be the natural environment for an efficient merging of art and business – young artists and their work.

Art branding