We are living at a time of constant change – a statement so obvious that it is almost a truism. In the context of the past year 2020, which will certainly go down in history, we have also heard countless summaries, reports, reflections and forecasts of the future. From these it follows that in the post-pandemic reality (which is still ahead of us) the only thing that is certain is that nothing is certain.
Art brandingGood quality communication is not the one that uses the most fashionable tools. Good communication is that which effectively communicates our content to those who are interested in it.
Art brandingParaphrasing Marshall McLuhan’s famous phrase: “the medium is the message”, it is safe to say that today the medium is the brand. Therefore, existing communication should be redefined. The brand itself should generate exceptional content.
Art brandingOn combining industrial production with creative experimentation. On why the sofa is more about fashion than furniture. And about dreams of a fountain Nikodem Szpunar in an interview with Piotr Jędrzejowski.
Art brandingOn combining confectionery traditions with modernity. On the relationship between confectionery industry and interior design. On the controversial gastronomic rebranding and whether it actually pays off. Maciej Maćkowiak interviews Albert Judycki and Jacek Malarski of Lukullus.
Art brandingThe aim of the ING Polish Art Foundation is to support Polish artists, as well as to present the most current phenomena in the field of visual arts. The Foundation’s collection, which has been built since 2000, includes works by Polish artists created after 1990.
Art branding„An assumption that art branding is quite a nice idea for building a company’s image is merely the first and, in fact, the easiest step of the process. What follows is a tortuous, full of pitfalls expedition through the thicket of choices, decisions and concepts.”
Art brandingWhat can we see in a shop window? Our reflection and/or consumption desires. In both cases it depends on a brand (in the first one also on the light). Because behind the glass, there can be the brand’s sparkling, intriguing world or withered artificial flowers and a plastic elephant.
Art brandingI left the world of art to start my own business in the difficult but prospective sector of care economy. Without the ability to cope with challenges posed to me by artists I would not have been brave and creative enough to make such a change in my life.
Art branding