Art branding

(Un)Common Ground – the first art branding conference

Art branding

An Artistic Roadmap „Art of emotions. Emotions in art”

We are living at a time of constant change – a statement so obvious that it is almost a truism. In the context of the past year 2020, which will certainly go down in history, we have also heard countless summaries, reports, reflections and forecasts of the future. From these it follows that in the post-pandemic reality (which is still ahead of us) the only thing that is certain is that nothing is certain.

Art branding

Media consciousness. About ERGO Hestia’s corporate newsletters

Good quality communication is not the one that uses the most fashionable tools. Good communication is that which effectively communicates our content to those who are interested in it.

Art branding

The medium is the message and the brand is the medium

Paraphrasing Marshall McLuhan’s famous phrase: “the medium is the message”, it is safe to say that today the medium is the brand. Therefore, existing communication should be redefined. The brand itself should generate exceptional content.

Art branding

Calculate the experiment. Nikodem Szpunar x Studio Szpunar

On combining industrial production with creative experimentation. On why the sofa is more about fashion than furniture. And about dreams of a fountain Nikodem Szpunar in an interview with Piotr Jędrzejowski.

Art branding

Confectioner, craftsman… artist? Albert Judycki and Jacek Malarski x Lukullus

On combining confectionery traditions with modernity. On the relationship between confectionery industry and interior design. On the controversial gastronomic rebranding and whether it actually pays off. Maciej Maćkowiak interviews Albert Judycki and Jacek Malarski of Lukullus.

Art branding

Corporate Collections in Poland Vol. 2 – Art that works. The collections of the ING Polish Art Foundation

The aim of the ING Polish Art Foundation is to support Polish artists, as well as to present the most current phenomena in the field of visual arts. The Foundation’s collection, which has been built since 2000, includes works by Polish artists created after 1990.

Art branding

Exchange Strategy vol. 2 – Corporate Collections in Poland

„An assumption that art branding is quite a nice idea for building a company’s image is merely the first and, in fact, the easiest step of the process. What follows is a tortuous, full of pitfalls expedition through the thicket of choices, decisions and concepts.”

Art branding

Brand World Reflected in Display Windows

What can we see in a shop window? Our reflection and/or consumption desires. In both cases it depends on a brand (in the first one also on the light). Because behind the glass, there can be the brand’s sparkling, intriguing world or withered artificial flowers and a plastic elephant.

Art branding

Simply doing the impossible. Marcel Andino Velez x Młodszy Brat

I left the world of art to start my own business in the difficult but prospective sector of care economy. Without the ability to cope with challenges posed to me by artists I would not have been brave and creative enough to make such a change in my life.

Art branding

Exchange Strategy vol. 1 – Corporate Collections around the World

An assumption that art branding is quite a nice idea for building a company’s image is merely the first and, in fact, the easiest step of the process. What follows is a tortuous, full of pitfalls expedition through the thicket of choices, decisions and concepts. Interestingly, it rarely leads to what seems to be the natural environment for an efficient merging of art and business – young artists and their work.

Art branding

To recreate a gust of wind. Victor Kochetov x Mood Scent Bar

‘If I want to remain independent, niche-focused and authentic, I must maintain a relationship with art’. About niche perfumes, cooperation with the Polish artists and why it is worth being authentic. Victor Kochetov speaks to Maciej Maćkowiak.

Art branding

Corporate Collections vol.1 – My town, and in it. White & Case’s Varsavianistic collection.

How are collections planned? What makes a given item part of a collection? White & Case is the first law firm in Poland to build an innovative corporate collection with Warsaw as its subject.

Art branding

A High Quality Niche. Frant x Filip Pągowski

About building a premium liquor brand; about why it is worth finding our own niche instead of engaging in mass production; and about the pre-war elegance of cooperation with Filip Pągowski. Aleksandra Dobrowolska-Grobel talks to Dorota Żylewicz-Nosowska, Frant brand founder.

Art branding

Visual field. 2 – Carpaccio or eating with your eyes

Think about how many less or more recognisable brands or huge and small companies come to mind whose names include the word “art”, either in English or in its Latin version “ars”, as a prefix, suffix or interfix. Some of them can really be associated with artistry, sophistication, sensitivity (including the aesthetic one) or brilliance and acuteness. Most, however, similarly like in the world of actual art, represent an average level at best. And there are also those being as far away from these values as possible.

Art branding

Art and technology: two halves of (an) Apple

“It is in Apple’s DNA that technology alone is not enough – it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing” – Steve Jobs

Art branding

Artistic Race & the Art of Polishing vol. 3 – New School of (Avant-Garde) Artistic Directorship

Porsche is an example of a brand that perfectly knows how to stay on the right track. It has a distinctive image. It is consistent, can expose its assets, but also appreciates its fans and builds a community. Marriages with art are difficult to find here, but this is slowly changing, too – as exemplified by Porsche’s two recent projects that embed the brand in the world of the younger generation. After all, there is no need to mention heritage to hosts of loyal enthusiasts who hold every detail of these vehicles in true reverence. But even Porsche has to infuse a bit of new blood into its image.

Art branding

Artistic Race & the Art of Polishing vol. 2 – New York School of (Cultural) Tuning

The status of boutiques such as Bodega, Union LA, Concepts, Undefeated, Notre or KITH in the United States or .END, Slam Jam, Sneakersnstuff and Dover Street Market in Europe is undoubtedly higher than that of a typical clothing shop, even if it boisterously calls itself a concept store. After all, we live in the era of social media, and street culture has been thriving for almost two decades, becoming a showroom of avant-garde which – taking into account its almost academic position in the fashion and art world – is not even a true avant-garde any more.

Art branding

The Art That (Not) Passes By Agnieszka Mastalerz × ERGO Hestia

In her art, Agnieszka Mastalerz uses media of expression which are associated with conceptual art; she uses photographs, videos, performance, and installations. She mostly deals with the topic of control mechanisms, she also strongly focuses on comprehensive social processes which have an impact on a unit. For ERGO Hestia she prepared the Annual Report for 2017.

Art branding

Aristocrats’ horses and doggy named Kluska. Jan Bajtlik × Hermès

A world-class fashion brand has established cooperation with a young Polish artist. What are the effects of such cooperation?

Art branding

Design x Virgil Abloh – design in quotation marks

Raf Simons stated that his designs are derivative and do not bring in anything new to the fashion industry.

Art branding

Design x Virgil Abloh – design ‘quotes’ as a part of brand identity

Believe it or not, when Raf Simons stated that his designs are derivative and do not bring innovation to the world of fashion

Art branding

Solid Thoughts for Liquid Times

In these liquid times, we as individuals, and we as professionals, can become disoriented and the future of many lives and brands can appear shaky.

Art branding

Art branding

Art branding today is one of the most curiosity-driven communication strategies.

Art branding

Standing on the shoulders of giants

Art in hotel interiors is usually understood as a decorative element.

Art branding