In these liquid times, we as individuals, and we as professionals, can become disoriented and the future of many lives and brands can appear shaky.
Art brandingIn her art, Agnieszka Mastalerz uses media of expression which are associated with conceptual art; she uses photographs, videos, performance, and installations. She mostly deals with the topic of control mechanisms, she also strongly focuses on comprehensive social processes which have an impact on a unit. For ERGO Hestia she prepared the Annual Report for 2017.
Art brandingHow is culture changing the way business is conducted? How to build a brand’s cultural capital? How to effectively communicate a brand through art? These questions will be answered by Polish and foreign experts during the world’s first art branding conference – (Un)Common Ground. It is organised by the Hestia Artistic Journey Foundation acting under the patronage of ERGO Hestia.
Art brandingGood quality communication is not the one that uses the most fashionable tools. Good communication is that which effectively communicates our content to those who are interested in it.
Art brandingParaphrasing Marshall McLuhan’s famous phrase: “the medium is the message”, it is safe to say that today the medium is the brand. Therefore, existing communication should be redefined. The brand itself should generate exceptional content.
Art brandingMost of the automotive companies that exist today, have their roots in the late 19th or early 20th century. The first Honda did not roll off the assembly line until 1963. What have been the sources of the Japanese giant’s relatively late success?
ArtAbout fashion, luxury and art. About the neverending need to create and the post-German bunkers. Maja Wolniewska talks to Anna Halarewicz.
ArtEach of us has a Kobazan to bear. Though we may not realise it, we live in very demanding times: social media invented an ideal world, full of the hygge philosophy and beautiful interiors, not to mention the cult of the perfect body.
ArtStanisław Jerzy Lec said that “window onto the world cannot be covered up by a newspaper”. There is a great deal of truth in this, especially with regard to the period in which the poet lived and worked.
Places & TravelsThe luxury fashion house founded by Cristóbal Balenciaga in 1917 is truly triumphant nowadays. The Spanish designer managed to revolutionise fashion and introduce innovations which no one before him had dared to try, and his philosophy continues to inspire generations of successors of his idea.
Fashion & OtherWe are picking the most gripping books, films, music; everything that might trigger and inspire you to open the mind and broaden the horizon. Every fortnight you will be getting a new series of reviews and our editorial must-have recommendations.
Architecture & Design