#artbranding

(Un)Common Ground – the first art branding conference

How is culture changing the way business is conducted? How to build a brand’s cultural capital? How to effectively communicate a brand through art? These questions will be answered by Polish and foreign experts during the world’s first art branding conference – (Un)Common Ground. It is organised by the Hestia Artistic Journey Foundation acting under the patronage of ERGO Hestia.

Art branding

An Artistic Roadmap „Art of emotions. Emotions in art”

We are living at a time of constant change – a statement so obvious that it is almost a truism. In the context of the past year 2020, which will certainly go down in history, we have also heard countless summaries, reports, reflections and forecasts of the future. From these it follows that in the post-pandemic reality (which is still ahead of us) the only thing that is certain is that nothing is certain.

Art branding

Media consciousness. About ERGO Hestia’s corporate newsletters

Good quality communication is not the one that uses the most fashionable tools. Good communication is that which effectively communicates our content to those who are interested in it.

Art branding

The medium is the message and the brand is the medium

Paraphrasing Marshall McLuhan’s famous phrase: “the medium is the message”, it is safe to say that today the medium is the brand. Therefore, existing communication should be redefined. The brand itself should generate exceptional content.

Art branding

Artistic Race & the Art of Polishing vol. 3 – New School of (Avant-Garde) Artistic Directorship

Porsche is an example of a brand that perfectly knows how to stay on the right track. It has a distinctive image. It is consistent, can expose its assets, but also appreciates its fans and builds a community. Marriages with art are difficult to find here, but this is slowly changing, too – as exemplified by Porsche’s two recent projects that embed the brand in the world of the younger generation. After all, there is no need to mention heritage to hosts of loyal enthusiasts who hold every detail of these vehicles in true reverence. But even Porsche has to infuse a bit of new blood into its image.

Art branding

Artistic Race & the Art of Polishing vol. 2 – New York School of (Cultural) Tuning

The status of boutiques such as Bodega, Union LA, Concepts, Undefeated, Notre or KITH in the United States or .END, Slam Jam, Sneakersnstuff and Dover Street Market in Europe is undoubtedly higher than that of a typical clothing shop, even if it boisterously calls itself a concept store. After all, we live in the era of social media, and street culture has been thriving for almost two decades, becoming a showroom of avant-garde which – taking into account its almost academic position in the fashion and art world – is not even a true avant-garde any more.

Art branding

Art branding

Art branding today is one of the most curiosity-driven communication strategies.

Art branding