Art branding

An Artistic Roadmap „Art of emotions. Emotions in art”

Art branding

Calculate the experiment. Nikodem Szpunar x Studio Szpunar

On combining industrial production with creative experimentation. On why the sofa is more about fashion than furniture. And about dreams of a fountain Nikodem Szpunar in an interview with Piotr Jędrzejowski.

Art branding

Confectioner, craftsman… artist? Albert Judycki and Jacek Malarski x Lukullus

On combining confectionery traditions with modernity. On the relationship between confectionery industry and interior design. On the controversial gastronomic rebranding and whether it actually pays off. Maciej Maćkowiak interviews Albert Judycki and Jacek Malarski of Lukullus.

Art branding

Simply doing the impossible. Marcel Andino Velez x Młodszy Brat

I left the world of art to start my own business in the difficult but prospective sector of care economy. Without the ability to cope with challenges posed to me by artists I would not have been brave and creative enough to make such a change in my life.

Art branding

To recreate a gust of wind. Victor Kochetov x Mood Scent Bar

‘If I want to remain independent, niche-focused and authentic, I must maintain a relationship with art’. About niche perfumes, cooperation with the Polish artists and why it is worth being authentic. Victor Kochetov speaks to Maciej Maćkowiak.

Art branding

A High Quality Niche. Frant x Filip Pągowski

About building a premium liquor brand; about why it is worth finding our own niche instead of engaging in mass production; and about the pre-war elegance of cooperation with Filip Pągowski. Aleksandra Dobrowolska-Grobel talks to Dorota Żylewicz-Nosowska, Frant brand founder.

Art branding

Artistic Race & the Art of Polishing vol. 3 – New School of (Avant-Garde) Artistic Directorship

Porsche is an example of a brand that perfectly knows how to stay on the right track. It has a distinctive image. It is consistent, can expose its assets, but also appreciates its fans and builds a community. Marriages with art are difficult to find here, but this is slowly changing, too – as exemplified by Porsche’s two recent projects that embed the brand in the world of the younger generation. After all, there is no need to mention heritage to hosts of loyal enthusiasts who hold every detail of these vehicles in true reverence. But even Porsche has to infuse a bit of new blood into its image.

Art branding

Artistic Race & the Art of Polishing vol. 2 – New York School of (Cultural) Tuning

The status of boutiques such as Bodega, Union LA, Concepts, Undefeated, Notre or KITH in the United States or .END, Slam Jam, Sneakersnstuff and Dover Street Market in Europe is undoubtedly higher than that of a typical clothing shop, even if it boisterously calls itself a concept store. After all, we live in the era of social media, and street culture has been thriving for almost two decades, becoming a showroom of avant-garde which – taking into account its almost academic position in the fashion and art world – is not even a true avant-garde any more.

Art branding

The Art That (Not) Passes By Agnieszka Mastalerz × ERGO Hestia

In her art, Agnieszka Mastalerz uses media of expression which are associated with conceptual art; she uses photographs, videos, performance, and installations. She mostly deals with the topic of control mechanisms, she also strongly focuses on comprehensive social processes which have an impact on a unit. For ERGO Hestia she prepared the Annual Report for 2017.

Art branding

Aristocrats’ horses and doggy named Kluska. Jan Bajtlik × Hermès

A world-class fashion brand has established cooperation with a young Polish artist. What are the effects of such cooperation?

Art branding