About us

Our mission is to build a bridge and facilitate dialogue between the worlds of art and business. For this purpose, we have created the uncommonground.pl platform, which will be a knowledge base on the most interesting art branding activities from around the world. We are looking for examples of wise, in-depth cooperation between artists and brands from various industries, often distant from art. We also bring contemporary art closer to a wide audience by conducting lectures, meetings, tours and workshops. If a topic seems particularly interesting to you, you would like to learn more about specific issues, please contact the editorial office:


Editorial team:

Magdalena Kąkolewska – president of the the Hestia Artistic Journey Foundation, Art Branding Director in STU ERGO Hestia SA. Graduate of law and art history, educator and lecturer. In 2013-19 Magdalena and the Foundation Team organised 49 exhibitions of young artists’ works. In her activities she promotes the concept of the art-based education in business environment and supports young talents entering the arts world.

Igor Gałączkiewicz – branding strategy analyst and consultant, expert in fostering brands’ strong identity and designing customer experience. Operates at the touchpoint of marketing, arts and design. Currently, also a Chief Marketing Officer at Anegre and Creative Director at Plato. Published the Art Branding and Designing Experience. For several years in charge of sponsoring, communication and custom projects at the Grand Theatre-National Opera in Warsaw. Creative spirit and curator of OperaLab project, and many displays of architecture and design. A keynote speaker. A regular art and marketing columnist of the Monitor Magazine L’Officiel and L’Offciel Hommes.

Piotr Jędrzejowski – editor of the (Un)common Ground portal, cultural expert, communication and PR strategist. Lecturer at the University of SWPS, where he teaches in the fields of “Cultural Studies in the Creative Industries” and “Pop Culture – Ethnicity – Business”. He has worked for cultural institutions and PR agencies, creating comprehensive communication strategies for events and brands and being responsible for contact with the client. He has collaborated with the Museum of Modern Art in Warsaw, the Zachęta – National Gallery of Art, the Ujazdowski Castle Centre for Contemporary Art, the Silesian Museum in Katowice, the Foundation for Polish-German Cooperation and the Embassy of the Federal Republic of Germany in Warsaw. He collaborated with the Hestia Artistic Journey Foundation on the production of the 14th edition of the Hestia Artistic Journey Competition in 2015.

Maja Wolniewska – art historian, curator, critic. Author of numerous publications and reviews, she collaborated with Magazyn Szum and the Aspiracje quarterly. For several years she cooperated with the Desa Unicum Auction House, helping to build the collection and providing investment consulting services. Since 2019, she has been associated with the Hestia Artistic Journey Foundation, where she is primarily responsible for the exhibition schedule at the ERGO Hestia Art Pavilion and the Foundation’s art branding program.

Anna Palacz Brzezińska – art historian, graduate of the University of Warsaw. She collaborated with such institutions as the Zachęta National Gallery of Art, the Museum of Modern Art in Warsaw and the Center for Contemporary Art Ujazdowski Castle. For two years, a specialist in the Content Department of the Libra Auction House. A lover of post-war modernism architecture, Polish design of the second half of the 20th century and architectural photography. Since 2019, he has been cooperating with the Hestia Artistic Journey Foundation.