Art branding

(Un)Common Ground – the first art branding conference

Art branding

Corporate Collections in Poland Vol. 2 – Art that works. The collections of the ING Polish Art Foundation

The aim of the ING Polish Art Foundation is to support Polish artists, as well as to present the most current phenomena in the field of visual arts. The Foundation’s collection, which has been built since 2000, includes works by Polish artists created after 1990.

Art branding

Exchange Strategy vol. 2 – Corporate Collections in Poland

„An assumption that art branding is quite a nice idea for building a company’s image is merely the first and, in fact, the easiest step of the process. What follows is a tortuous, full of pitfalls expedition through the thicket of choices, decisions and concepts.”

Art branding

Exchange Strategy vol. 1 – Corporate Collections around the World

An assumption that art branding is quite a nice idea for building a company’s image is merely the first and, in fact, the easiest step of the process. What follows is a tortuous, full of pitfalls expedition through the thicket of choices, decisions and concepts. Interestingly, it rarely leads to what seems to be the natural environment for an efficient merging of art and business – young artists and their work.

Art branding

Corporate Collections vol.1 – My town, and in it. White & Case’s Varsavianistic collection.

How are collections planned? What makes a given item part of a collection? White & Case is the first law firm in Poland to build an innovative corporate collection with Warsaw as its subject.

Art branding

Art and technology: two halves of (an) Apple

“It is in Apple’s DNA that technology alone is not enough – it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing” – Steve Jobs

Art branding

Art branding

Art branding today is one of the most curiosity-driven communication strategies.

Art branding

Standing on the shoulders of giants

Art in hotel interiors is usually understood as a decorative element.

Art branding