How is culture changing the way business is conducted? How to build a brand’s cultural capital? How to effectively communicate a brand through art? These questions will be answered by Polish and foreign experts during the world’s first art branding conference – (Un)Common Ground. It is organised by the Hestia Artistic Journey Foundation acting under the patronage of ERGO Hestia.
Art brandingGood quality communication is not the one that uses the most fashionable tools. Good communication is that which effectively communicates our content to those who are interested in it.
Art brandingThink about how many less or more recognisable brands or huge and small companies come to mind whose names include the word “art”, either in English or in its Latin version “ars”, as a prefix, suffix or interfix. Some of them can really be associated with artistry, sophistication, sensitivity (including the aesthetic one) or brilliance and acuteness. Most, however, similarly like in the world of actual art, represent an average level at best. And there are also those being as far away from these values as possible.
Art brandingIn these liquid times, we as individuals, and we as professionals, can become disoriented and the future of many lives and brands can appear shaky.
Art branding
