Paraphrasing Marshall McLuhan’s famous phrase: “the medium is the message”, it is safe to say that today the medium is the brand. Therefore, existing communication should be redefined. The brand itself should generate exceptional content.
Art brandingWhat can we see in a shop window? Our reflection and/or consumption desires. In both cases it depends on a brand (in the first one also on the light). Because behind the glass, there can be the brand’s sparkling, intriguing world or withered artificial flowers and a plastic elephant.
Art brandingThink about how many less or more recognisable brands or huge and small companies come to mind whose names include the word “art”, either in English or in its Latin version “ars”, as a prefix, suffix or interfix. Some of them can really be associated with artistry, sophistication, sensitivity (including the aesthetic one) or brilliance and acuteness. Most, however, similarly like in the world of actual art, represent an average level at best. And there are also those being as far away from these values as possible.
Art brandingRaf Simons stated that his designs are derivative and do not bring in anything new to the fashion industry.
Art brandingBelieve it or not, when Raf Simons stated that his designs are derivative and do not bring innovation to the world of fashion
Art brandingIn these liquid times, we as individuals, and we as professionals, can become disoriented and the future of many lives and brands can appear shaky.
Art brandingArt in hotel interiors is usually understood as a decorative element.
Art branding