„An assumption that art branding is quite a nice idea for building a company’s image is merely the first and, in fact, the easiest step of the process. What follows is a tortuous, full of pitfalls expedition through the thicket of choices, decisions and concepts.”
Art brandingAn assumption that art branding is quite a nice idea for building a company’s image is merely the first and, in fact, the easiest step of the process. What follows is a tortuous, full of pitfalls expedition through the thicket of choices, decisions and concepts. Interestingly, it rarely leads to what seems to be the natural environment for an efficient merging of art and business – young artists and their work.
Art brandingHow are collections planned? What makes a given item part of a collection? White & Case is the first law firm in Poland to build an innovative corporate collection with Warsaw as its subject.
Art brandingWe are picking the most gripping books, films, music; everything that might trigger and inspire you to open the mind and broaden the horizon. Every fortnight you will be getting a new series of reviews and our editorial must-have recommendations.
Fashion & Other
