#louisvuitton

The medium is the message and the brand is the medium

Paraphrasing Marshall McLuhan’s famous phrase: “the medium is the message”, it is safe to say that today the medium is the brand. Therefore, existing communication should be redefined. The brand itself should generate exceptional content.

Art branding

Design x Virgil Abloh – design ‘quotes’ as a part of brand identity

Believe it or not, when Raf Simons stated that his designs are derivative and do not bring innovation to the world of fashion

Art branding

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