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Media consciousness. About ERGO Hestia’s corporate newsletters

Good quality communication is not the one that uses the most fashionable tools. Good communication is that which effectively communicates our content to those who are interested in it.

Art branding

The medium is the message and the brand is the medium

Paraphrasing Marshall McLuhan’s famous phrase: “the medium is the message”, it is safe to say that today the medium is the brand. Therefore, existing communication should be redefined. The brand itself should generate exceptional content.

Art branding

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