I left the world of art to start my own business in the difficult but prospective sector of care economy. Without the ability to cope with challenges posed to me by artists I would not have been brave and creative enough to make such a change in my life.
Art branding‘If I want to remain independent, niche-focused and authentic, I must maintain a relationship with art’. About niche perfumes, cooperation with the Polish artists and why it is worth being authentic. Victor Kochetov speaks to Maciej Maćkowiak.
Art branding